How To Use Video Marketing In Your Business – The Power Of Video

How To Use Video Marketing In Your Business – The Power Of Video

It is tough to cut through the cutter of the marketplace. You need to get your product and service known to the public, and video marketing is one of the best ways to do that. But you want your video marketing efforts to be successful. Read these tips to make your video marketing campaigns a success.

Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary.

Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.

Tip! You should include screenshots of your web pages in your videos. This allows viewers to get a feel for your website’s layout.

Don’t spend to much time worrying about production value when it comes to generating video marketing content. High production values do not mean getting good returns back on your investment. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.

One good way to make a marketing video that gets attention is to show people how your product or service works. You can have a video along with the frequently asked questions section of your website. This may just help you get less people asking questions so you have more time to work on other things.

Make sure that you build up a relationship with your audience. You can interact with viewers through the comments section. Ask them for their opinions and invite them to leave any suggestions that they might have. People like to know that their opinion really does count, and that you really are listening because it makes you more real to them.

Tip! If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information.

Put together some credits for your videos. You should give a title to your videos, list the names of the people who appear in your videos or who helped you and of course give some details about the products featured in the videos. Make sure you add a link to your main site and encourage viewers to visit it for more information.

When using video marketing to increase your website traffic, you have to remember who you are talking to. Your audience is crucial. You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.

Consider running a contest where your customers submit videos they’ve created for your company, and then run those videos periodically in place of your own. Customers love to see their name in lights, and these great pieces of art will help promote your company and may even become viral over time.

Tip! Realize that making your marketing video is just the first part of your video marketing strategy. The other half is spreading the word about your videos.

Use a catchy and descriptive title. In addition to being the first impression potential viewers get of your video, your title can draw internet traffic on its own. Keywords in the title of your video are seen by search engines and can help get your site ranking higher. Make sure your title is short, descriptive, and packs an impact.

You can put up a podcast feed on your site to syndicate your video around the web. This will get your video out to a much larger audience than just social media or YouTube will. For example, post it on Amazon for the Kindle or iTunes for their devices and see your audience grow.

By following these tips, you should be able to make your video marketing efforts a success. Video marketing is an effective way to better communicate the benefits of your business. Human beings are visual animals and respond to things they can see. So, try these tips and see your business grow.

2,132
Like
Save

Comments

Pet Nanny Coach says:

Hi Carrie! Q for you… why do you drive people from your emails to YouTube vs. send ing them to your blog? I love your videos and am a proud member of FEA! WOOHOO!

Empowered Bliss says:

I'm sooo excited to see this series!! Thank you!!!

Claire Mummery says:

Thanks for this, just at the idea stage with this

Sarah Griffiths says:

look forward to the next videos in this series.

Paul Oliva says:

Sounds interesting !

Michael Patterson says:

Awesome tips

Lisa Muhammad says:

Yayyy, I love it! And I'm excited to start making videos!!!

Blue Lotus Films says:

Exciting! Video is so powerful for business owners.

Pernille Sabouret says:

I'm at a point where I'm planning my future videos and I just can't wait to know more. I've already been through the Bundle that has already helped me a lot. Can't wait to record the first one. Thank your Carrie and Brandon – you make it sound so easy

Al Abdon says:

Thank you for the encouragements….

Mal Duane says:

what did you use to shoot this with?

Tanya Heasley says:

This has inspired me to make my own videos, thanks! Also, I'd just like to say, I love how natural you are. Keep being you!

Sandra Booth says:

Thank you so much for the useful tips you both shared in the video. It's so bizarre because just 20 minutes ago. I skyped my boyfirend and we were talking about producing videos about my business. I am very excited. It's going to take me out of my comfort zone. I am ready for this.

Michelle Edwards says:

Thanks Carrie, this is great information and perfect timing. I have my content mapped out and a simple studio all set up and now I just need to start shooting my videos! So I needed this little nudge.

ipaintdogs (Samantha Barnes Artist) says:

Thanks Carrie, this looks great x

Comments are disabled for this post.