4 Reasons You Fail With Email Marketing (Tragic Mistakes)

4 Reasons You Fail With Email Marketing (Tragic Mistakes)

There are few businesses that wouldn’t benefit from an effective email campaign. The key to an efficient email marketing campaign is to reach out to the right people and offer then things that they want. The information in this article will help you do just that by giving you advice and tips to make the most of your email marketing.

An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.

Tip! Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer.

Make sure that everything you mail out has been proofread. Be certain that anything you send out is grammatically correct. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Also, if you place links in your email, test them to make sure they work.

Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.

Tip! Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback.

Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.

Try to only send one email a week. It is likely that your customers receive many marketing and other messages each day. If you start sending more than one email a week, customers might stop paying attention to them or unsubscribe altogether, which wastes the great content you spent your time and effort assembling.

Tip! Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.

Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.

You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional.

Tip! Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email.

Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.

Make sure you are working off of a clean list. This keeps the time you spend directed towards targeted customers. Targeting the wrong customers will not help you, and a clean list can get you to more of the right customers much faster. Clean up your list, and get to the right customers!

As previously noted above, there are few businesses that wouldn’t benefit from the use of an effective email marketing campaign. The information and advice from the article above will help you craft and launch a marketing campaign that will offer your loyal customers what they want and to bring potential customers to your business.

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Comments

Methyl Hillord says:

Hi @hayden, may I know what is your store site? Might want to check it out if you don't mind.

Exzaf says:

Hayden, do you have a website/blog?

Floris Boldewijn says:

I was wondering if you could do a video on the Instagram story post. For the e-commerce marketing, I am only familiar with a regular post. I couldn't find a video where you have talked about this. Would you recommend doing always a insta post in combination with a story post? Thanks, Keep up the good work!!

Amazing People says:

Bro talk about digital marketing

Matthew Edwards says:

Bought the course!!

Young Hustlers Academy says:

Hi Hayden, What is your CPM?

Moreal says:

Can you go a little more in depth on this and explain what to include exactly, the number of times to send emails a week, which of these emails has to be a sales offer, etc?

905ateeb says:

Please make a video about affiliate marketing

NotoriousPIG says:

This whole video seemed like an introduction

Souleymane Drame says:

Your vlog style videos rock!

Dankosaurus Rex says:

Got my first ever sale today man. Thanks for all the content about influencers marketing. I wanted to take advantage of bfcm but at the last moment I realised my bank doesnt support international paymemts. So i had to create an account in another bank and wait till I got my debit card. Finally I scheduled a story post and got my first sale. Best thing I've ever woken up to.

Joshua Pearson says:

Damn my notifications didn't work and I'm 5 minutes late, sorry dude

Mike O'Rourke says:

Good stuff Hayden. I've been spending a TON of time building out a few email campaigns depending on if a person is a first time buyer, or just a subscriber (trying to turn them into buyers obviously). Launching soon and I'm excited to see how they work.

Fatma Yousuf says:

Notification squaaaad!

yungnavz says:

Much love Brody

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