Using the wall, Sway will reveal backstage happenings, red carpet moments, celebrities’ musings, social media updates and viewer poll results. The wall also will show the Twitter Tracker, which displays the artists and moments attracting the most buzz as well as photos social media correspondent David Hasselhoff uploads.
UPDATE: You can watch a live stream of the show now at TV.MTVema.com.
“Our audience is going to have the TV on, their tablets open and their phones in hand,” Gary Ellis, vice president of content and operations at MTV International Media Networks, tells Mashable.
“It’s not about TV or online or social. It’s truly a connected, social television experience.”
Mobile App and Mobile Website Function in Multiple Languages
AttracTV’s interface for the stream will let users chat, share content and get alerts each time someone wins.
“This year, the cross-platform campaign will reach more music fans around the world than ever before: 32 regions and 22 languages — that’s five more regions and three more languages than last year,” Ellis says.
Viral Sensations Psy and Carly Rae Jepsen Will Light Up Stage
The broadcast begins Sunday at 9 p.m. CET on MTV channels globally (11 p.m. ET on MTV2 in the U.S.).
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